Enjoying the Speed Bumps

Dear Friend,

Some transactions are as smooth as silk, and others…well, others seem to hit every speed bump along the way. As a Realtor, I have learned to enjoy, rather than avoid the speed bumps in my transactions. Each difficulty brings me one step closer to making sure that I am doing everything possible to insure that this sale is as solid as a rock for all parties involved.

It starts with creative marketing skills, which are necessary to find just the right buyer. Take a recent transaction I was involved in. This particular property was nestled high on a hill and didn’t have the benefit of street traffic advertising. How did I target just the right audience? By direct mail to potential clients with an inviting four page photo brochure. By advertising beyond the scope of Sonoma Valley, and by reaching out to just the right buyers, not waiting for the right buyer to just come along.

As the transaction proceeded we engaged in six–yes-six counter offers, and four addenda. It was challenging, balancing the needs of the sellers with the wishes of the buyers. Negotiating skills kept this transaction alive when it could have ended with any of those six counter offers.

Smooth or bumpy, let me help you with your next Real Estate transaction.

Your Realtor, Carolina

P.S: If buying or selling is in your future, call me direct at 694-4100.